Aetna Brings Well-Being to Best Buy®

CHICAGO, January 05, 2012 — Aetna (NYSE: AET) is bringing four of its most popular well-being offerings direct to shoppers at Best Buy® this New Year.  The “My Resources for Living Well^SM” product line includes on-line modules focused on fitness, weight management, smoking cessation and stress management. 

These products are now sold within the Best Buy “health technology” department in three of its suburban Chicago stores.  This new 1,200-square-foot department serves as a pilot for Best Buy and brings together the latest technologies and tools to support fitness, sleep and nutritional goals, plus the latest innovations in beauty technology for skin, face and hair.

“Best Buy seemed a natural choice for trying out some of our well-being products with the general public,” says Louise Murphy, who heads Aetna’s behavioral health and employee assistance programs.  “These online programs take the things you ‘should do’ and turn them into things you ‘will do.’  If you’re in Best Buy purchasing a pedometer or blood pressure cuff, you might also be interested in a program to help you achieve the health goals associated with that equipment. While these products have been available to many of our Aetna members through our employee assistance and WorkLife programs, consumers can now access these wellness resources.”

Aetna has developed hanging cards for retail display that describe the programs.  Each sells for just $19.99.

The Fitness Program is a 90-day walking program that helps people eliminate the psychological barriers that kept them from succeeding in the past.  Each lesson is a coaching session led by a certified trainer.  A sophisticated software program tracks an individual’s experience and provides online coaching to deal with challenging situations.

The Weight Management program is 12-weeks long and helps people learn how to change their emotional relationship with food.  Participants discover ways to end cravings for sweets, fats and bread.

The Quit-Smoking program is 12 sessions over five weeks that treats the root physical and emotional causes of smoking.  It helps eliminate the psychological barriers that keep people from quitting smoking.

The Stress Management program offers ways to implement calming techniques and thrive in trying circumstances.  Participants learn how to change their emotional relationship with stress.

Best Buy health technology staff has been trained in the specifics of these products.  For more information about the products, go to: https://myresourcesforlivingwelltoday.aetna.com/.

Best Buy’s “health technology” departments are available in the following stores: 1432 Butterfield Road in Downer’s Grove; 7401 Lemont Road in Downer’s Grove; and 15854 S. La Grange Road in Orland Park.

Aetna Behavioral Health’s “My Resource for Living Well” suite of offerings is designed to engage people in addressing lifestyle issues and workplace stresses. The suite includes programs beyond what is currently offered at Best Buy.

About Aetna
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 36.3 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.