Aetna Launches New Vision Product
Aetna Vision Preferred offers members access to one of the largest vision networks in the U.S.
HARTFORD, Conn., May 06, 2010 — Aetna (NYSE: AET) today announced that it has launched a new vision benefits product called Aetna VisionSM Preferred. Members of the new vision plans will have access to one of the largest vision networks in the country and can save an average of 40 percent off retail prices for routine eye exams and eyewear. Aetna continues its collaboration with EyeMed Vision Care, a national vision benefits company, to offer this product to customers.
"The introduction of this new product expands Aetna's current portfolio of vision offerings to help our members access routine eye exams and corrective eyewear at affordable prices," said Alan Hirschberg, Aetna's head of Dental and Vision. "Recent studies show that regular, comprehensive eye exams lead to the early detection and treatment of serious eye diseases, such as glaucoma. Plus, eye exams can reveal the warning signs of many serious health conditions such as diabetes, hypertension and cardiovascular disease." 1
Aetna Vision Preferred works like a medical benefits plan that includes member copays and allowances for exam services and corrective eyewear, while still extending negotiated discounts for noncovered products and services. Aetna Vision Preferred members can receive the most cost-effective care when they visit one of the more than 38,000 participating vision providers across the country, including both independent eye doctors and the leading optical retailers LensCrafters, Pearle Vision, Target Optical®, Sears Optical and JCPenney Optical. Out-of-network benefits are included in all plans.
Aetna Vision Preferred plans are currently available to larger employers. Aetna expects to expand access to other customer segments later this year. The vision program can be customized with a wide range of benefit levels and copays. It can also be offered on a stand-alone basis or with other Aetna health care products.
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